Going above and beyond is part of our day-to-day. Like a "cherry on top", Berning pays attention to the details for the maximum effect on your customers. Allow us to share some personality, some thoughts, some things we think are cool.
Call me crazy, but I would like more truth in advertising. I am not bothered by seeing the calorie counts on my food and am not super worried about extra fat grams. All that extra information is r...
Read the rest of this article
To all of the ladies of the Who Dat Nation looking forward to dreaming about our beloved team in Victoria's Secret's new Pink NFL line of pj’s and T shits…we can keep on dreaming.
I was more th...
Read the rest of this article
Tags: Berning Marketing, new orleans, New Orleans Advertising Company, New Orleans Marketing Company
I like secrets. Not juicy gossip secrets, more so the best kept secret type of stuff.
This is tricky when working for a social media New Orleans based company!
I’m a pretty involved guy and ...
Read the rest of this article
The social media New Orleans tends to see is interesting, unusual and thoroughly New Orleans. But what exactly is it, and what is the best way to use it.
Wikipedia defines social media as media for...
Read the rest of this article
Tags: new orleans, New Orleans Social Media, Social Media, Social Media New Orleans
Recently we launched a social media campaign for one of our retail clients, who typically experiences slow sales in the third quarter of each year. So we created a text message campaign/contest which ...
Read the rest of this article
Tags: Kool-Aid as a Metaphor, New Orleans Advertising Company, New Orleans Marketing Company, Social Media Marketing
In what can only be called a stroke of genius, Old Spice has reinvented itself and went from obsolete to the coolest brand on the Internet.
For those of you who have been working or playing too hard ...
Read the rest of this article
Tags: Old Spice Guy, Social Media Promotions
Sadly, newspaper readership is dropping yearly, which is certainly something you notice at a New Orleans advertising agency. Newspapers are trying new tactics to keep themselves afloat but to no avail...
Read the rest of this article
Tags: Economic Stimulus, End of Newspaper Industry, Marketing Firm New Orleans, New Orleans Marketing Company
I’m a music lover.
It’s not just a passion; it’s a pastime. Which is ironic because I can’t carry a tune, a hardship I’ve suffered through for years now but I’ll leave those dismal tale...
Read the rest of this article
Tags: Indie Rock, New Orleans Ad Agency, New Orleans Advertising Company, Of Montreal, Outback Steakhouse
You can’t teach an old dog new tricks.
And you sure as hell can’t teach BP anything.
At least not when it comes to public relations. Because any Louisiana public relations firm worth its sal...
Read the rest of this article
Tags: BP, BP Cares, Deepwater Horizon, New Orleans Public Relations, New Orleans Public Relations Company, Public Relations New Orleans
Recently, I have noticed more and more printed pieces that just look terrible. Signs with spelling mistakes, blurry images, crooked artwork, the list could go on and on. When I see this sort of thin...
Read the rest of this article
Next time you see a scrumptious Big Mac or a Southwest Taco Salad advertised looking like a work of art, it probably was.
Since the inception of fast food, marketing companies have been doctoring t...
Read the rest of this article
Tags: fail, fast food, restaurant
Slang is nothing new.
Certainly not to a New Orleans marketing company.
Slang invading our writing (and thus our reading) is nothing new.
Yet, things are different when it comes to Internet s...
Read the rest of this article
Tags: Blog Writing, Internet Slang, New Orleans Marketing Company
As sip my Grande Iced Caramel Macchiato and check in on Foursquare, I see that several other people here have just checked in as well.
One of the most effective uses of social media is personal eng...
Read the rest of this article
Tags: Foursquare, Gowalla, Location Based Social Marketing, Looopt
Marketing companies seem to be finding better, more clever ways to get the message across. The latest craze seems to be on automatic moving objects... such as doors. Doors on buses, on elevators, wher...
Read the rest of this article
Thursday was the opening night of Sex & the City 2, a television series turned into a movie about four “fabulous” New York women. In my mind, the series and movie have helped to create a mini-...
Read the rest of this article
Tags: advertising, Marketing, product placement, Sex and the City
I have a passion for the weird, outlandish, nonsensical things that make people scratch their heads and laugh to themselves. A great example of this is the Juicy Fruit serenading unicorn. In this...
Read the rest of this article
Who would have thought Betty White, at 88, would host Saturday Night Live? I didn’t. I heard the buzz after a Facebook group, “Betty White to host SNL (please?)!”, was started supporting the uni...
Read the rest of this article
Tags: Betty White, Facebook, SNL, Twitter
The internet is everywhere today, it touches nearly every facet of our lives and has become a dominate part of the marketing world. For years marketing websites comprised of mostly text and images h...
Read the rest of this article
Each morning, as I enjoy my first cup of coffee, I check in on my little corner of the world on Facebook. Like most busy people, Facebook keeps me connected to the people and groups who are meaningful...
Read the rest of this article
Tags: Facebook, Social Media, Twitter
It's amazing how people who are computer bound during the day don't realize the patterns that are traced or repitious behavior driving our little clickers. IOGraph is a neat app that runs in the backg...
Read the rest of this article
People aren’t built to think creatively all the time – and thank goodness they aren’t. Without left-brained logical people, this world would be out of whack and we’d have no Excel spreadsheet...
Read the rest of this article
Maintaining a marketing strategy during a recession offers many challenges to economic development professionals, but it also presents opportunities for those that are willing to step up and be proact...
Read the rest of this article
Tags: airport, economy, Marketing, recession
I’m what my 4th grade teacher would call an “automatic reader.”
“For Sale” ads on the bulletin board at Starbucks, flyers and handbills left on the ground after festivals, graffiti tagged...
Read the rest of this article
Recently, a member of the Design Department left Berning Marketing. I immediately listed the position, searching for a new team member and received well over 60 responses. Some great, others some sc...
Read the rest of this article
Tags: Berning Marketing, Design
I'm a big believer in using an effective media mix to brand or promote a client's product or service. A recent study by Nielsen shows how placing ads with social context on social sites such as Facebo...
Read the rest of this article
Tags: Facebook, media mix, Nielsen, paid media, Social Media
The following is a list of definitions of common terms you might hear when someone is referring to a website project. If you need more help with one of these terms, please ask me by leaving a comment ...
Read the rest of this article
Tags: acronyms, definitions, html, Web