Google’s ‘Shelfie’ Prank Becomes Latest Feature | Berning Marketing | New Orleans, LA

Following Popularity of April Fools Feature, Google Releases ‘Shelfie’

April Fools: the day for pranksters rolls around every April 1st, evoking joy or dread, depending on whether or not you’re a lover of schadenfreude. Never one to be outdone by others, tech-giant Google launched a salvo of its own pranks last Tuesday. Between transforming Google Maps into an augmented reality game of Pokémon and the invention of the Magic Hand, a device that lets mobile users text and surf the web on their tablets and phones without lifting a finger, the company made a huge splash.

“Shelfie” Prank Becomes Permanent Function

Of all of Google’s April Fools pranks, only one proved successful and “practical” enough to find a place among the company’s ever growing suite of tools it offers its more than 425 million Gmail users. A function named “Shelfie” was released in the prank onslaught, giving Google users the ability to share their custom Gmail themes with the world at large. For most people, the fact that Gmail offers 15gb of free storage and the ability to send e-mails of up to 25mb in size is reason enough to use the service, but by adding the hugely popular “Shelfie,” now referred to as Shareable Custom Themes, to Drive, Maps, and the rest of its menagerie of services, Google has tightened its grip on its users, if only slightly.

Should We Be Surprised by Its Success?

It’s hard to believe that the Silicon Valley behemoth only intended “Shelfie” to be a one-off joke. In a world where 70 billion pieces of content — from selfies, to statuses about cooking dinner, to overly emotional song lyrics — are shared just on Facebook every month, another web function that gives self-promotion capabilities to the “Me generation,” particularly one syncing with a hugely popular e-mail service, is sort of a no-brainer for added success. As a millennial myself, I plan to start sharing my custom themes, whether “My Little Pony” or “Frozen” inspired, straight away.

What custom Gmail theme are you most looking forward to sharing?

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Berning Marketing is a New Orleans based communications and production company specializing in crafting marketing campaigns and turnkey productions with clients in retail, government, financial, energy, hospitality, medical, and defense across the United States.  Berning Marketing also works in all forms of media including television, radio, print, outdoor, and online marketing assuring quality in style and execution.

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Free Office Online: Microsoft’s New Strategy | Berning Marketing | New Orleans, LA

A couple of years back my colleagues and I were discussing the importance of Google’s entrance into the cloud services space, and how their new service, Google Docs, would benefit small businesses and individuals. The proposition was simple: give us a bit of your personal information by signing up for a GMail account, and we’ll let you create, edit and share documents à la Microsoft Office. Initially, the sentiment was that such an underpowered, cloud-only productivity software wouldn’t meet the needs of consumers. That sentiment WAS correct. Fast forward seven years, Google Docs has grown and now integrates many of the features that longtime Office users crave. It has also proven to be a great aid for cash strapped small businesses and students that would otherwise have to pay for productivity software. Now Microsoft has announced Office Online, a free web-based version of its Office suite.

So why would we start a conversation about Microsoft’s latest move with a story about Google Docs? It’s simple: the technology industry’s ever-changing pace requires companies to be agile in the way they develop new products. While we can only speculate, Microsoft’s decision to make Office Online free has probably something to do with Google. Microsoft, however, was not the first to react to Google’s cloud based apps. Late 2011 saw the release of Apple’s iCloud, which offers similar document creating tools. So what does Office Online have to offer?

Firstly, it is great to see that Microsoft has learned. It no longer stubbornly sits on legacy software written in the last millennium. The company as a whole, new CEO included, has started a long yet focused shift towards the cloud and into the consumer space it once ignored. Let’s not forget Microsoft’s cash cow is its enterprise business, which provides about half of its profits, and it keeps growing. Things have changed, however, and the business known by millions for its enterprise-geared operating system and apps is now trying to be a consumer first company.

Secondly, Office Online has an actual intuitive and appealing design. The signup process is fairly easy, as all is needed is a valid Email address and personal information. Once logged in, the user is welcomed with the familiar Office 2013 design language and menu options. Some consumers find this easier to navigate as it mimics the desktop and tablet versions of the software. However, some users will find the interface to be too “bloated”, especially those who don’t think highly of Office for desktop. Personally, I think is a step in the right direction. Let’s not forget Microsoft is playing catch-up, so they need to offer a full-fledged solution to remain relevant in the consumer space.

Thirdly, Microsoft is offering five of its most important apps for free. During the late 90′s and early 2000′s, the Windows monopoly forced users to rely on Office to write documents, make presentations, draw up spreadsheets and check Emails. We are all familiar with Word, Excel, PowerPoint, One Note and Outlook, and some of us decided to let go of them as we moved to the cloud. Now Microsoft is reaching back to those customers with an appealing offer. Too little, too late? We’ll see.

Lastly, since the introduction of Bing in 2009, Microsoft has been in the “getting to know you” business. In other words, they offer a “free” service (search with Bing, productivity with Office Online) in the exchange of our personal information. Companies then turn our input into a big data aggregate used to better develop their products or to sell it to advertisers. While there is nothing particularly wrong with this business model, we as internet users should be aware of how our information is being used. So if you’re comfortable sharing your information with Facebook, Google, Apple and now Microsoft, and you feel you’re getting a good service in exchange, you have nothing to worry about. Don’t forget to try out Microsoft Online and share your feedback with us.

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Berning Marketing is a New Orleans based communications and production company specializing in crafting marketing campaigns and turnkey productions with clients in retail, government, financial, energy, hospitality, medical, and defense across the United States.  Berning Marketing also works in all forms of media including television, radio, print, outdoor, and online marketing assuring quality in style and execution.

From Intern To Full Time, In No Time | Berning Marketing | New Orleans, LA

It’s that time of year again, juniors and seniors at colleges everywhere are researching businesses across the city pining for internships. Getting that foot in the door isn’t easy, and once you have it there, the work only gets harder. Here are some simple tips to landing an internship, and turning it into the start of your career.

Find local job searching sites.

The web is a big place, and can leave you feeling overwhelmed and confused when searching for work. If you know what city you’re planning to intern in, try googling local job search sites before you go to the big ones. monster.com and jobs.com have their place, but WorkNola.com, for example would be a good start.

Don’t get set on a paid internship

Of course you want to make money- we all do. But sometimes when you’re this early in your career its important to keep in mind that putting in some real work now will only help you make real money in the future. So if you find an internship that seems perfect only to find out they don’t pay, do not write it off. Explore options to receive income with another part time job first.

Your dream company doesn’t offer internships?

Many companies do not offer internships because they may not have the money for it. If you’re willing to work for free, and have your eyes set on a company that doesn’t publicly offer an internship, visit their website and get in contact with someone. Just because they don’t have an intern now doesn’t mean they would turn down free work from someone with enough drive to create a position for themselves.

Know where to look

Although online resources are always helpful, some employers like the idea of meeting in person. Find career fairs through your school or local chamber of commerce and be ready to introduce yourself to recruiters. In addition to your resume, have a little introduction prepared that states your skills and experience.

Be patient

It might take more than a few interviews or applications for you to land the right internship. Be prepared to hear no for an answer and always have several options going on. Some companies might take longer than others to reply so don’t give up. Finding the right internship takes time, planning and patience.

Kill that interview

Once you got someone’s attention, prepare. Go over your resume several times and make sure someone helps you rehearse for the interview. Be prepared to answer questions about yourself, about your experience and about your school. Also be sure to look sharp and be well rested.

Be sure to follow up with prospective employers and collect the necessary contact information during your interview. Remember to take your internship seriously as this might be your chance to prove yourself in a professional setting. Good luck!

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Berning Marketing is a New Orleans based communications and production company specializing in crafting marketing campaigns and turnkey productions with clients in retail, government, financial, energy, hospitality, medical, and defense across the United States.  Berning Marketing also works in all forms of media including television, radio, print, outdoor, and online marketing assuring quality in style and execution.

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Domain Authority: Is It Worth the Trouble? | Berning Marketing | New Orleans, LA

Having your online marketing efforts be successful in 2014 is a big deal. After all, web users around the globe are expected to drop $1.5 trillion this year on their favorite goods and services online. While you undoubtedly understand that great SEO, content marketing, and social media outreach are essential to your success in tapping into that huge revenue stream, you may not have heard about domain authority. If that is the case, you need to become familiar with the concept to start improving your business.

What is Domain Authority, and How is It Calculated?

To put it simply, your domain authority is a numerical score assigned to your website based on a number of factors. After running these factors through a complex scoring algorithm, your site is assigned a domain authority score out of 100 based on its authority in popular search algorithms, like Google PageRank.

How your domain authority is calculated depends on the service that’s doing the calculation. Generally, checkers will combine your total number of quality back-links, the number of rooted links, and any links your page uses from known authorities on various subjects. Just like popular search engine algorithms, domain authority checkers also take into consideration the relevance of your content and the amount of traffic flooding your site.

You need to keep in mind that your domain authority score has no impact on how you’ll appear in search engines. Instead, it’s an indication of how effective your web marketing efforts are. Why? As you’ve seen, your domain authority is simply a score that’s calculated based on your relevance, back-links, and the like; in other words, it’s completely dependent on the success of your SEO efforts.

Steps to Improve Your Own Domain Authority

Having said that, you might think that there is little value to your domain authority other than its use as a metrics tracking tool. However, you need to consider this: the higher your domain authority, the more likely it is you’ll place high in search engine results. Facebook.com, for instance, has a domain authority score of 100. That means anytime the site publishes a new piece of content, whether it’s an overview of a new app or news on the changes to their privacy policies, it is likely to shoot to the number one spot in Google results, ahead of any other listing resulting from a search for “Facebook.” If you want to improve your domain authority, you should focus on your SEO efforts overall, but there are a few specialized tactics you can take to grow your score:

  • Improve Onsite Content

Improving your onsite design, content, and functionality is a sure step toward an improved score. Keeping your interface clean, streamlining your design to improve your loading times, and keeping your links numerous but relevant, a key factor in any domain authority calculation, will go a long way in bringing that score up.

  • Combine Content Marketing with Social Media

61% of web users say that content marketing makes them more likely to buy from a company online, which is great for your revenue. However, content marketing can also have an impact on your domain authority. Quite simply, the better quality of content you write, the better chance you have of it being shared across social media, thereby building more links. By building your own presence on Facebook, Twitter, and other popular platforms, you further improve your chances of building these quality links.

Unlike other metrics, your domain authority score cannot easily be improved, but that doesn’t mean it’s not important for you to try. In general, better marketing efforts, whether in your content production team or through social media, will yield a better authority score, and that will go a long way in helping you get noticed online.

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Berning Marketing is a New Orleans based communications and production company specializing in crafting marketing campaigns and turnkey productions with clients in retail, government, financial, energy, hospitality, medical, and defense across the United States.  Berning Marketing also works in all forms of media including television, radio, print, outdoor, and online marketing assuring quality in style and execution.

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What Facebook’s Acquisition of WhatsApp Means for Online Marketing In 2014

At the end of February 2014, it was announced that social media giant Facebook would buy WhatsApp, a social messaging company, for a whopping $19 billion USD. The move came as WhatsApp hit the 450 million user mark and estimates showed that it would continue to gain around a million additional users a day. For Facebook, the most popular social media platform in the world with over 1.4 billion active users, buying the world’s most popular messaging app is just another step on the way to their domination of the way people communicate in the Internet Age. Berning marketing - facebook acquisition of whatsapp What the Acquisition Says About Social Media in Marketing If Facebook’s acquisition of WhatsApp proves anything, it’s the importance social media plays in the business marketing sphere in 2014. Keep in mind, of WhatsApps 450 million and growing user-base, 70% use the application on a daily basis. On the other hand, only 62% of Facebook users use the big blue social media giant daily. For Zuckerberg and the rest of the Facebook team, WhatsApp was poised to draw significant marketing revenue away from them. Keep in mind, 70% of businesses say they’re going to spend more on social media marketing in 2014, and Facebook doesn’t want that spending going anywhere but to its coffers. Zuck and the gang have taken a time-honored approach to competition in business: if you can’t beat them, buy them. Why You Need to Keep Using the Expanded Facebook With this purchase, Facebook proves it understands the pivotal role it and other social media platforms play in the online marketing game. Just in case you aren’t clear on what the purchase means to you, think of it this way: Facebook now controls a bigger portion of the social media playing field and is playing an increasingly important role in successful online marketing with social media. You need to continue to take steps to please the powers that be. Here’s why:

  • Social Media is the Fast-Track to Online Recognition SEO, content marketing, and the like are all insanely effective when it comes to successfully building a presence online. However, you first have to draw people to your neck of the internet. By building a presence on social media platforms, places you know billions of people visit daily, you can skip over the part where you have to wait for people to come to you.
  • Social Media is Like an Acceptable Link-Farm In the past, to build links to your site, you would have to rely on link-farms. Of course, then Google came in and rightly labeled that a black-hat SEO tactic. However, link-building remains an important part of generating more traffic to your website online. By creating high-quality content and sharing it on social media, you can effectively generate your own organic link-farm. Think about it, if your content is good enough, your followers will do the work for you, sharing your links far and wide.

Facebook’s purchase of WhatsApp consolidates an already gigantic social media empire. While it doesn’t necessarily change the playing field for marketers, power plays such as this demonstrate how keenly aware Facebook and its ilk are of their centrality going forward into the Internet Age.

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Berning Marketing is a New Orleans based communications and production company specializing in crafting marketing campaigns and turnkey productions with clients in retail, government, financial, energy, hospitality, medical, and defense across the United States.  Berning Marketing also works in all forms of media including television, radio, print, outdoor, and online marketing assuring quality in style and execution.

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Three Simple Ways to Do SEO | Berning Marketing

It’s only natural that search engine optimization (SEO) intimidate small business owners, because it puts them between a rock and a hard place. The online marketing strategy is meant to garner more web traffic, which means that a higher amount of business leads come to the business’s website. These leads are then converted into sales, and that’s how SEO makes businesses money. According to a study released by OutBrain, search engines are the best drivers of traffic to content websites, a sentiment that’s echoed by statistics showing that 93% of all online experience begins with the use of a search engine.

While they know they need it to compete in this Internet saturated business world of today, they don’t know if they can make it work with their budgets. This leaves small business owners asking two questions. Can they afford SEO, or can they afford to go without SEO?

Thankfully, there’s a third option–DIY SEO. While optimizing your site can be quite tricky and complicated, if you are a smaller business with a small website, there are many SEO efforts which you can make. This method can’t guarantee success, nor is it “free,” since you’ll have to invest a ton of time. However, if you can’t make SEO work on your budget, it might be your best bet for online success. Here’s how you can do it, too.

1. Do Your Keyword Research.

Developing a list of the right keywords is an SEO staple, because your keywords and phrases have a profoundly direct impact on the overall performance of your website. Use the Wordstream Free Keyword Tool to help you generate your target words and phrases. It offers thousands of ideas from a massive database of more than a trillion unique searches, and it even outperforms some of the paid alternatives in the market.

2. Start a Blog.

Now that you’ve got your keywords, what are you to do with them? You naturally should incorporate them throughout your website–in the headlines, meta-data, URLs, and everywhere else possible–but you should also weave them into your on-site content. The more keywords you have, the more search engines will relate your site to them. The more relevant your site is for a topic, the higher it’ll rank, I.E. have SEO success.

Blogs can also help in a more technical way, too. The more blogs you write, the more pages your site accumulates. Also, keeping your blog updated lets a search engine know that your site has the most up-to-date information. The more up-to-date, high quality, relevant pages that a search engine indexes, the better your search engine ranking will do.

3. Get on Social Networks.

Yes, you need a Facebook and Twitter, at the very least. It could take a whole other article to explain the benefits of social media marketing, but for now, know that according to a study in 2013 from Searchmetrics, a strong social presence correlates with strong SEO. Sites with higher social user engagements rank higher, which means that the more likes, comments, and tweets that your site has affiliated with it, the better your SEO is.

Social media also gives you a great platform to build links, and share content. People who don’t regularly check your blog will see your post come up in their newsfeed, and check it out. What’s more, users will also share high-quality content, which amplifies its reach, exposing your previously inaccessible audiences to your brand.

These are only a few of the most practical, simple things that you can do yourself to improve your site’s SEO. Of course, it’s not wise to look at SEO like an expense, because it’s really an investment. If at all possible, it’s worth your while to invest in a professional SEO company. Though the cost of their services will remain fixed (unless you upgrade or downgrade your plan), they’ll help you earn more revenue, and eventually start paying for themselves.

In the mean time though, roll your sleeves and start plugging away.

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Berning Marketing is a New Orleans based communications and production company specializing in crafting marketing campaigns and turnkey productions with clients in retail, government, financial, energy, hospitality, medical, and defense across the United States.  Berning Marketing also works in all forms of media including television, radio, print, outdoor, and online marketing assuring quality in style and execution.

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Why Great Online Content Needs Rich Imagery

By now, we’ve all seen the statistics on the importance of optimizing content for readers instead of search engines. Content marketing, as the practice is known, is the key to generating increased traffic and potential revenue. Consider a business that regularly produces high quality, custom content is likely to attract 61% more sales from their website. At the same time, content marketing can generate 434% more indexed pages in Google. In other words, content marketing speaks to both your readers and search engine robots.

Even so, recent studies have shown that if you really want to improve the readability of your content and get your brand out there, you can’t rely solely on text-based content; you have to include images in your content if you really want success.

The Statistics Don’t Lie

Online content featuring a rich image generates 40% more traffic than content using only text. Further, web content incorporating imagery is three times more likely to generate an inbound link than content that exclusively employs textual information. Clearly, making an effort to include relevant, rich imagery — relevant being a key word you need to keep in mind — can have a hugely beneficial impact on the way your content is received by your readers and Google’s indexing robots.

It All Comes Down to Our Brains

You can constantly produce high quality blog posts, social media statuses, and other bits of text-based content that make people think and earn their trust in your brand. However, the simple fact is that no matter what you write, it will never be as memorable as a great infographic or other image you supplement your posts with.

Did you know that, on average, we only remember about 20% of what we read? 90% of the information our brains process and retain is visual. Why? It’s just a matter of the way our brains function. Visual content is processed 60,000 times faster than text-based content, regardless of how well written and interesting it may be. In effect, visual content is a lot more memorable and far more likely to be shared with friends and family via Facebook, Twitter, and other social platforms, leading directly to increased traffic for your website.

Like Other Content, You Have to Use Images Properly

Like content marketing, social media, and every other marketing method out there, implementing images into your web content has to be done properly if you want to help, not hinder, your online marketing efforts. It’s important that you define your content strategy approach to social media for 2014. Remember when we talked about the relevance of visual content early? Relevant content will earn you the benefits of using imagery, but filling your website with irrelevant, offensive, or useless imagery has the potential to reduce your readership and hurt your revenue potential.

Keep in mind, whenever you add an image to your content it increases your site’s loading time, even if only slightly. Remember that an increased loading time of only 0.4 to 0.9% can decrease your traffic by 20% if your readers feel the extra wait isn’t worth the payoff. Providing interesting infographics or other supplemental imagery will help you avoid this problem, ensuring your business only benefits from the use of images.

With an ever-growing number of businesses heading online to draw-in customers, making your content as interesting as possible is increasingly important. Remember, “content is king,” but only if you compare great written content with related, useful imagery.

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Berning Marketing is a New Orleans based communications and production company specializing in crafting marketing campaigns and turnkey productions with clients in retail, government, financial, energy, hospitality, medical, and defense across the Untied States.  Berning Marketing also works in all forms of media including television, radio, print, outdoor, and online marketing assuring quality in style and execution.

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A SEO expert walks into a bar, bars, restaurant, restaurants, lounge, tavern, pub, beer, liquor…

Social Media Should Define Your Marketing in 2014

2014 is poised to be a big year for social media in the web marketing landscape. Since Facebook began its meteoric rise to over 1.4 billion active users, social media platforms have moved from the playgrounds of teenagers and college students to important meeting grounds for all people across the planet, including marketers.

Americans spend an average of 7.6 hours on social networks every month, and 40% of users have made a purchase after seeing a product in their feeds. Realizing that social media is a watering-hole of sorts, industrious business owners have moved into the social sphere as well. In fact, 70% of American businesses maintain a Facebook page, hoping to build a rapport with their customers and improve their reputation and revenue earned online.

Social Media

Facebook Shouldn’t Be Your Sole Focus

While Facebook is the most popular social media platform out there, that doesn’t mean you should be ignoring Twitter or the often-neglected Google Plus. Over 645 million and 343 million people, respectively, use those services. Google Plus is becoming ever trendier, as Google continues to integrate the service with Gmail, YouTube, Blogger, and other services. If growth continues as it has been, G+ will soon be just as important of a platform as the big two.

That being said, you can’t afford to focus on any one service. Fully 77% of consumers say they are more likely to buy from a company that uses social media, but that’s dependent on the services you use. Each platform serves different demographics and requires a different approach. Twitter, for example, is most popular with women ages 18 to 29. Facebook predominantly serves women ages 35-54. Each platform represents a different market that you can reach, but it also brings individual challenges and the need for a unique marketing approach.

A Practical Approach to Social Media in 2014

Even with the differences between social media demographics and functionality, there are rules you need to take with you when building your social campaign on any platform.

  • Develop a Strategy- Using social media is just like any other form of marketing: you need to have a strategy. Your social marketing strategy should define what kind of content you’re going to share, when you’re going to share it, and how much content you’re going to syndicate on a daily basis. Keep in mind that oversharing or posting content that doesn’t fit your audience will drive them away.

  • Give Customers Something to Look At- Both Facebook and Google tried to buy Snapchat in 2013 for $3 billion and $4 billion, respectively. The reason is simple: visual content is on an upward trend toward becoming the most commonly shared type of content among social media users. While you can, and should, take advantage of Pinterest, Tumblr, and other visual media services, try sharing more videos, infographics, and photos via traditional social media sites to see similar results.

  • Take the Time to Respond to Customers- Social media can be a powerful tool in improving customer service and retaining your customers, but missteps can cost you. Responding to concerns or even a friendly comment is not only expected, it’s required. Over half of Twitter users, for example, expect a response within an hour when interacting with your brand. While you may not be able to meet such a demanding expectation, you should make an effort to respond to every customer interaction in as little time as possible.

Strengthening focus on social media will prove to be the most beneficial thing any company can do for its web marketing efforts in 2014. Following the trend of other internet marketing methods, being successful on social media is about redefining your approach to serve customers first.

Louisiana Film Tax Credits: Where Do We Go From Here?

In an effort to attract business and grow industry in the state of Louisiana, the state passed a unique tax incentive package in 2002 for the film industry. Motion picture production companies who produced nationally or internationally distributed movies and headquartered and domiciled in Louisiana would be eligible for a 30% tax credit.

Since then, the Louisiana film industry has grown considerably, being dubbed “Hollywood South;” and within the last three years, the state ranks third to California and New York in film productions.

These attractive incentives came under attack in 2013 by the Louisiana state legislature, however, in an effort to cut expenditures throughout state programs. The impetus was behind a state legislative auditor’s report that revealed Louisiana had spent $170 million in attracting TV and movie productions to the state.

Fortunately, a subsequent report was released by Louisiana Economic Development, which provided a detailed economic study of the tax program up to 2012. Here are a few of the positive economic impacts of the current incentives package offered by the state:

  • $1.1 billion in sales at firms within the state
  • $770 million in household earnings for state citizens
  • 15,184 jobs created

These numbers have stopped legislators from making cuts in a program that is clearly working the way it was intended. But it will not last for long. Another year will go by, and legislators will be looking for a place to cut spending where possible. Fortunately, there are some state legislators that are championing the current program, to make sure that these incentives offered by the state do not get cut.

Legislators are forgetting, however, that the film industry currently in Louisiana is a direct result of these film tax credits. If Louisiana cuts the program or scales back the incentives, the state will most definitely see the film industry leave and go to other states that have adopted similar film tax incentives. The current initiative should be to expand the program, so other states cannot even compete with what Louisiana offers, and to support an industry that is just in its infancy of setting down roots as a permanent source of economic development for the state.

Want to talk about the Louisiana film tax credits? Send us a message!

Online Companies Still Depend on TV Advertising

In what appears to be an increasingly online-centered world, TV advertising remains an oldie but a goodie. As website owners such as AOL, Yahoo, and even Google try to pull advertisers to their sites, good old TV advertising is giving them a run for their money.

Wall Street Journal

And it’s not just the old-fashioned sticklers who are sticking with TV advertising. Online companies such as PopSugar Inc. and TripAdvisor are leaning on TV ads to boost their sales and brand awareness. In fact, Anna Bolgna, the vice president of brand strategy as TripAdvisor says she needs TV advertising to have the reach and to create the brand awareness she desires.

With attitudes like this, it’s no surprise that the US anticipates a total of $66.3 billion in spending on TV advertising this year alone—a 2.8 percent increase from last year. This is in part due to the increase in online companies that are moving to TV advertising to increase brand awareness, but there are also companies that have heavily relied on TV ads since the beginning.

EHarmony has always allocated a large TV advertising budget. After briefly trying to use different online methods, starting in 2003 EHarmony decided to invest the majority of its advertising budget in TV advertising. Now, EHarmony spends 75 percent of its $90 million budget on TV advertising.

So while online advertising seems to be taking over, it’s important to keep the facts straight. TV advertising is still a valuable tool that companies don’t seem to be pushing off to the side anytime soon.