NEWS

THE LATEST FROM BM&P

The target generation for most commercials and marketing campaigns are for Millennials: the age group born between 1980 and 2000. This is because there are currently 80 million Millennials in the U.S making up one-fourth of the total population. This age group has an annual...

Looking Closely at Super Bowl Commercials You’re about to watch a youtube video and there it is: the dreaded ad. You groan and can’t wait to see the skip ad button appear. The TV shows you love to stream on Hulu are casually interrupted with commercials...

Many people ask, “Is it really important to hire a public relations agency?” In the middle of producing a product idea, clearing all the legal barriers, and hiring long-term employees, the answer is unequivocally…yes. Here’s why. A public relations agency ultimately helps write your story....