Going above and beyond is part of our day-to-day. Like a "cherry on top", Berning pays attention to the details for the maximum effect on your customers. Allow us to share some personality, some thoughts, some things we think are cool.Go back to the case studies page.
9th Ward Field of Dreams
Challenges:
- George W. Carver High School was obliterated by Hurricane Katrina; one teacher created a foundation to rebuild the football stadium and needed to raise $700,000
- With only seven weeks left in the campaign, the foundation was far from reaching its goal
- If the money can be raised, the stadium can be built and if you build it... well, you know
Strategy:
- The Web site was redesigned to be more user-friendly and promote donations utilizing social marketing
- Donations and updates were seeded everywhere from Facebook pages to Twitter feeds making donors ambassadors for the cause, a cost-efficient and time-sensitive solution
Results:
- Traffic and donations spiked immediately upon the new site launch
- Social media referrals to the site more than doubled