Going above and beyond is part of our day-to-day. Like a "cherry on top", Berning pays attention to the details for the maximum effect on your customers. Allow us to share some personality, some thoughts, some things we think are cool.Go back to the case studies page.
Department of Transportation and Development Case Study
Challenges:
- Decrease fatalities due to alcohol impaired driving statewide
- Increase seatbelt use statewide and educate drivers of a new Louisiana state law requiring all passengers to wear seatbelts
Strategy
- Implemented a multi-media campaign around the provided tag “Destination Zero Deaths”
- Conducted research to measure message effectiveness
- For the PSA campaign to appeal to a diverse target audience, a series of television and radio commercials were produced ranging from light and comical to somber and graphic
- Media added-value was leveraged to allow campaign to fully saturate Louisiana markets
Results:
- Delivered 213% for the allocated media budget