Going above and beyond is part of our day-to-day. Like a "cherry on top", Berning pays attention to the details for the maximum effect on your customers. Allow us to share some personality, some thoughts, some things we think are cool.Go back to the case studies page.
Lamarque Ford Case Study
Challenges:
- While an iconic brand in the New Orleans market place momentum for the brand had plateaued
- Increased competition in the market place and a nation-wide dip in auto sales affected local sales
Strategy
- Positioned Mr. Ronnie Lamarque as a brand, himself, rather than just a personality
- Strategically placed media in target areas in meaningful ways - Berning was able to stretch the decreased budget by using doughnuts and promotional messaging
- Utilized Internet and social media to enhance online presence
- Developed community outreach to enhance energy for the brand
Results:
- Lamarque Ford is the number one Ford dealer in the New Orleans area
- The dealership was selected to be one of only a handful of dealerships to be included in the national 2009 Ford Taurus Tour and was selected again for the national 2010 Ford Fiesta Tour