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Solar Power Today Case Study
Challenges:
- Small start up company with no brand identity needed to break into a crowded market without the ability to match their competitors marketing budgets
- Make consumers comfortable with unfamiliar, high-ticket products
Strategy
- Developed a complete brand identity, including logo, brand standards, Web site, van wraps and a complete in-store experience
- Conducted research and found that homeowners who were looking to make their homes more energy efficient, turned to the Internet for answers
- Cost-effectively connected Solar Power Today with their potential customers via paid search campaigns and targeted banner ads
Results:
- In the first two months, Solar Power Today went from being buried on the fifth page of a Google search to being the number three spot on the first page
- Once the paid search campaign launched, web traffic more than doubled in the first month
- After three months, the paid search campaign generated more leads than the solar industry average