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Universal Furniture Case Study
Challenges:
- Local discount furniture store needed to rebrand to compete with national chains in a post-Katrina New Orleans
Strategy:
- Re-vamped company identity - internal and external
- Launched a full campaign utilizing traditional, interactive and point-of-sale materials to promote the updated brand
- Created welcoming in-store experience for the new customer base and a grand re-opening event
Results:
- Secret shopping research revealed increase in store traffic
- Store locations were expanded to service the increased demand