Going above and beyond is part of our day-to-day. Like a "cherry on top", Berning pays attention to the details for the maximum effect on your customers. Allow us to share some personality, some thoughts, some things we think are cool.Go back to the news page.
August 15, 2008
Local Businesses take part in Olympics Frenzy
(METAIRIE, La.) - Media Daily News reported today that NBC has reached out to advertisers with extra Olympic inventory and has sold $10 million worth of new advertising in the two-week sporting event. Local Ford dealer, Lamarque Ford has joined more than 100 companies across the nation in purchasing discounted inventory currently on pace to exceed ratings guarantees. New Orleans District Attorney candidate Leon Canizzaro and 2nd District U.S. Congress candidate Cedric Richmond will take advantage of a larger viewing audience that the Olympics offers.
Seth Winter, senior vice president of sales and marketing for NBC Sports & Olympics, said in a statement that there was a surge in interest in the movie, packaged-goods and retail categories. The broadcasting company said it has already sold $1 billion in advertising for the Olympics but didn't sell all its advertising time in case the event under-delivered and make good inventory had to be given.
"In terms of audience, Olympic programming is similar to the Super Bowl," said Janna Vastola, Berning Marketing media director responsible for purchasing and placing the ads for the local advertisers. "We wanted to make sure our clients took advantage of the heavy exposure at such a discounted rate."
Lamarque Ford, a local Ford dealership, purchased two commercial spots from local NBC-affiliate WDSU at $1,000 per spot, instead of an original price of $2,000 for each commercial. Lamarque's commercials will air some time Saturday evening when 12-time gold medalist Michael Phelps hopes to make history and break a world record.
DA candidate Leon Canizarro purchased ads during the 10 p.m. news and during the Olympic Zone, an extension of WDSU's 6 p.m. news cast airing 6:30 -7 p.m. Monday through Saturday. Richmond will also run ads during the 10 p.m. news.
"Americans are consuming our Olympic coverage in record numbers and in every way--through broadcast, cable, online and mobile. What's particularly encouraging to me is the strength in the young male demo, which has shown the largest increase of any age group."
NBC notes that male 18-34 viewers are up 28 percent and men 18-49 are 22 percent higher. NBC's Beijing Olympics five-day average viewership is 31.3 million--almost 5 million more than the last Summer Olympics Games, Athens in 2004.
For more information:
Call: 504-838-3994
e-mail: ebrown@berning.com
Visit: www.berningmarketing.com
Twitter: www.twitter.com/BerningMrktg
Facebook: Berning on Facebook
YouTube: http://www.youtube.com/BerningMarketing