The Music Video Production Revolution

The Music Video Production Revolution

The Rebirth of Music Videos

In case you haven’t noticed, the music video has made a return to prominence over the last few years. After MTV was attacked for going to mostly reality television shows, people wondered where they were going to watch music videos. With youtube and social media platforms, music videos began to thrive again.

Although music videos are back, it isn’t what it used to be. There are more cinematic qualities to the most viral music videos with artists like Beyonce and Lana Del Rey making short films to release their EP’s. These music videos are incredibly visual that are remembered well after they are viewed. The blend of music and film is more prevalent now than it has been before and musicians are contributing soundtracks to feature films, and many musicians make the jump to acting and directing. Acting is critical for most artists in their music videos, so this isn’t a surprising move.

In the US, streaming of music videos through Youtube is now included in the sales of an album, meaning that viewing music videos can help an album’s chart performance. Billboard, an official chart compiler, counts 1,500 streams of a music video on Youtube as one album sale. Because of this, musicians and their record labels are placing more emphasis on artists generating extraordinarily visual and capturing music videos. Social Media platforms like Instagram and Twitter play a significant role in producing buzz for an upcoming music video release. Artists will include small snippets of their music videos to excite their followers leading up until the day it is premiered on a video platform.

In New Orleans, musicians make up a vast majority of the population. Unlike celebrity musicians who are releasing extremely visual and lengthy music videos, local musicians want to showcase their talent in different ways. Many musicians here have their music videos filmed within their recording sessions, live performance, or performing on the street. With the rise of high-quality production in the celebrity world, there has also been a rise in demand for videos that are more intimate and authentic. NPR’s tiny desk concert series on youtube showcases musicians from all over the world in a small atmosphere with an equally small audience. This series has risen to be one of the top trending forms of music videos on youtube. Here at Berning Marketing, we pride ourselves on having a top-notch in-house studio that has produced award-winning commercials, music videos, promotional material and more. If you are looking for a team of experts that has the experience in music video production to take your musical career to the next level, Berning Marketing is ready to take you to a viral status.

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