Berning Marketing receives 2013 California Excellence Award

October 4th 2013 -  Berning Marketing has been selected for the 2013 California Excellence Award amongst all its peers and competitors by the Small Business Institute for Excellence in Commerce (SBIEC).

Each year the SBIEC conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry category. They are recognized as having enhanced the commitment and contribution of small businesses through service to their customers and community. Small businesses of this caliber enhance the consumer driven stature that California is renowned for.

Berning Marketing has consistently demonstrated a high regard for upholding business ethics and company values. This recognition by SBIEC marks a significant achievement as an emerging leader within various competitors and is setting benchmarks that the industry should follow.

As part of the industry research and business surveys, various sources of information were gathered and analyzed to choose the selected companies in each category. This research is part of an exhaustive process that encapsulates a year long immersion in the business climate of California.

About SBIEC

The SBIEC is a leading authority on researching, evaluating and recognizing companies across a wide spectrum of industries that meet its stringent standards of excellence. It has spearheaded the idea of independent enterprise and entrepreneurial growth allowing businesses of all sizes to be recognized locally and encouraged globally.

Particular emphasis is given to meeting and exceeding industry benchmarks for customer service, product quality and ethical practices. Industry leading standards and practices have been developed and implementation of the same has been pioneered by the dedicated efforts of the business community and commerce leadership.

http://www.sbiec.org/

Berning Hires Two New Account Executives

METAIRIE, La. (July 11, 2011) – Berning Marketing, an award-winning, full-service agency serving the Southeast region announces the addition of Lauren Landry Page and John Shirley as account executives.

A Lafayette native, Lauren Landry Page brings a comprehensive range of experience to her new position at Berning. Since earning her degree from the University of Louisiana, Page has planned and executed media and public relations strategies for clients at Potenza Creative in Lafayette and most recently as an account executive at the Creative Alliance of New Orleans.

John Shirley graduated from Loyola University in 2007 and has built his career in the NewOrleans advertising market, gaining experience as an employee at Peter Mayer and Nola.com. Before joining Berning, Shirley was a senior account executive at Touchpoints Marketing, where he serviced a diverse array of clients.

About Berning Marketing

Founded in 1975, Robert Berning Productions, Inc. has evolved into Berning Marketing, LLC, a full-service marketing, advertising, public relations and production company.

Based in Metairie, La., Berning has produced award-winning films and advertising campaigns for local, regional, national and international corporations. The company’s clients represent diverse industries such as retail, government, financial, energy, hospitality, medical and defense. Visit www.berningmarketing.com for more information.

Berning Wins Several ADDYs

NEW ORLEANS, LA—Several Berning Marketing and Productions employees and campaigns were honored this past Saturday at the New Orleans 2011 ADDY Awards.

Berning swept the category of Video Sales Presentation, winning both the silver and the gold ADDYs. The silver ADDY went to “Among Familia,” a short film produced by Berning for Crescnt Crown Distributing. The winners included Blake Young (production designer/art director), Kaley Wilkins (production coordinator), Lauren Alsop (creative director), Travis Andrews (screenplay writer), Alexis Vicknair (producer), Miguel Gomez (editor/special effects supervisor), Marc Levy (director of photography) and Trey Berning (director).

The gold ADDY went to “Captain Dorothy Stratton and the SPARS: The Legend Class Continues,” a video highlighting the life of SPARS founder Dorothy Stratton. The video was produced for Northrop Grumman Shipbuilding. The winners included Jack Lykins (editor/animator), Alexis Vicknair (producer) and Ed Metz (director and director of photography).

In the category of Collateral Material: Brochure, Color, Berning Marketing took home a Silver ADDY award for a Continental Motors brochure created for Teledyne Continental Motors. The winners were Travis Andrews (copywriter/proofer), Danielle Lewis (design manager), Lauren Alsop (creative director) and Blake Young (art director).

In the category of Self-Promotion, Collateral, Berning Marketing earned a Gold ADDY for the Grubs Up! Poster, a self-promoting flowchart of foods in New Orleans. The winners were Danielle Lewis (design manager), Uyen Vu (graphic designer), Rencher Lann (illustrator) and Lauren Alsop (creative director/copywriter).

Finally, Miguel Gomez of Berning Marketing and Productions took home an award for Ad Person of the Year in the Director/Producer/Developer/Creative Technical Person category. Gomez is Berning’s senior editor.

St. Charles Parish Dept. of Economic Development wins award for Berning-produced video

The St. Charles Parish Department of Economic Development recently received honorable mention for Excellence in Economic Development by the International Economic Development Council (IEDC) for a video produced and directed by Berning Marketing and Productions.

The video, titled “Best of All Worlds,” offered a birds-eye view of the business and financial assets of working in St. Charles Parish with the goal of brining more business and skilled workers to the parish.

The Excellence in Economic Development award is an international award, highlighting the best in the world’s programs and marketing efforts aimed at enacting positive economic change for communities of different sizes. It is awarded by the IEDC, the world’s largest network of economic professionals.

“While having my work awarded is certainly a nice feeling,” said Ed Metz, the film’s director, “I get a bigger sense of pride from working on a project with a positive scope, one that helps not only Louisiana but a parish that can sometimes be overlooked.”

Robert Berning, president of Berning Marketing and Productions, also said he felt honored to be part of such an “important project” and is glad to “do what has to be done for the state he cares so much about, the same state [he] will support until the end.”

“We give 100 percent on all of our productions,” said Berning. “But this one was something special. This one was for our home, so we pulled out all the stops. It’s wonderful to have that recognized, but it’s even more wonderful to see this film and realize work might increase in St. Charles [Parish] because of it.”

This isn’t the first time Berning Marketing and Productions has done work for organizations focused on making a positive impact on Louisiana. At the end of this past year, the full-service marketing firm offered a partial donation on the creation and launching of the Field of Dreams website. The 9th Ward Field of Dreams is an organization aimed at building a $1.85 million community space targeted toward athletics and open to the public, free of charge. To date, the non-profit has earned about $1.5 million.

President Obama and Anderson Cooper both recognize the 9th Ward Field of Dreams

(NEW ORLEANS, LA.) – Dreams do come true.

Both President Obama and Anderson Cooper have turned their eyes to the non-profit organization 9th Ward Field of Dreams, which has charged itself with building a youth sports complex in an effort to lower violent crimes.

Berning Marketing and Productions is proud to have been a part of the 9th Ward Field of Dreams campaign. As part of a 35th anniversary social outreach program, Berning designed and implemented the 9th Ward Field of Dreams website and social media initiatives.

According to the Anderson Cooper interview, which was featured on Anderson Cooper 360, the foundation has almost raised enough money to complete its goals. President Obama praised the non-profit for doing just this during a speech given in New Orleans on the anniversary of Hurricane Katrina.

Video clips of both the show and the event can be seen below.

President Obama

AndersonCooper

Berning Marketing receives six awards during 31st Annual Tellys

(METAIRIE, La.) – Berning Marketing recently received six Telly Awards for the following campaigns:

Silver Award
“Keeping the Legacy Alive,” on behalf of Ursuline Academy

Bronze Award
“Only in America,” on behalf of Mercedes of Mobile

Bronze Award
“Take a Good Look,” on behalf of Jefferson Parish Economic Development Corporation

Bronze Award
“Disgruntled Baby Coalition,” on behalf of the Louisiana Office of Student Financial Assistance

Bronze Award
“Lost Privileges,” on behalf of the Louisiana Highway Safety Commission

Bronze Award
“Best of All Worlds,” on behalf of St. Charles Parish

About the Telly Awards
Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, video and film productions, and web commercials. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

For more information about the Telly Awards, visit their website.

Berning Marketing partners with local community groups, sponsors job site visit for Arthur Ashe Students

(METAIRIE, La.) –Remember what it was like to be in 8th grade and wonder about the world of work? Do you remember wondering what you might be when you grew up and what you would need to learn to prepare for a career? Through participation in New Orleans Outreach’s Power Ties program, Arthur Ashe students recently learned what type of preparation is needed for careers in marketing, advertising and communications during a recent job site visit to Berning Marketing on Friday, May 14.

Job site visits are part of the Power Ties program of New Orleans Outreach, in partnership with the Young Leadership Council. The Power Ties program introduces young people to various careers, helps them create a professional resume of their qualifications and gives them the tools needed to seek future employment. Students participate in mock interviews with Young Leadership Council volunteers, learn how to dress professionally and visit various businesses to experience the working world.

Students received valuable information during their job site visits about which classes they need to take in high school, what colleges or technical programs they should consider and the expected salary in their chosen field.

“Besides enhancing the job search skills of students, Berning Marketing believes in participating in programs where relationships are formed between students and the community,” said Eddie Brown, Berning Marketing public relations director. “We hope students will gain a better understanding of what’s involved in our industry, but we also hope to get a better understanding of what we need to do to keep our talent in New Orleans,” Brown added. Claudia Barker, executive director of New Orleans Outreach, agrees.

“The participation of volunteers greatly enhances the program’s value,” said Barker. ”The students become resources – potential interns and employees of the businesses that volunteers represent.”

Berning Marketing announces new hires, promotions

(METAIRIE, La.) – Berning Marketing LLC has recently made the following changes to its staff:

Blake Young has been named art director/graphic designer

Melissa Aymami has joined the company as account executive

Rachael Casey has been promoted from marketing assistant to assistant media buyer/ junior account executive

Lauren Alsop has been promoted from account executive to senior account director/creative director

Short-film produced by Berning Marketing advances to National ADDY Awards Competition

Berning Marketing, LLC has been named a gold winner in the 2009-2010 District Seven ADDY Awards Competition and will represent Southeast Louisiana, Mississippi, Tennessee and Georgia in the National ADDY Awards Competition. Berning’s entry will compete with more than 1,500 other national finalists during the national ADDY Awards in May.

Sponsored by the American Advertising Federation, the ADDY Awards is the largest creative competition in the country with about 55,000 local entries competing in 200 cities across the nation.

The gold award given to Berning Marketing recognizes the fundraising short-film, “Keeping the Legacy Alive,” which Berning produced on behalf of Ursuline Academy in New Orleans.

“We are tremendously proud of this honor that has been bestowed upon our agency,” said Robert Berning, president and founder, “the ADDY Awards are considered to be one of the most esteemed competitions in the advertising industry.”

Since Berning Marketing began as Robert Berning Productions, Inc. in 1975, Berning has been recognized with nearly 200 silver and gold awards from marketing and advertising competitions and organizations, including the ADDYS.

Over 1,500 national finalists will compete in the National ADDY awards during judging in May.

Advertising Club of New Orleans Recognizes Berning Marketing with Silver, Gold Awards

(METAIRIE, La.) – Berning Marketing, LLC recently received two ADDY awards from the Advertising Club of New Orleans for the following projects:

Gold Award on behalf of Ursuline Academy’s fundraising short film, “Keeping the Legacy Alive.”

Silver Award on behalf of the Louisiana Department of Transportation, “Whatever it Takes” Campaign, which promotes safe driving on Louisiana’s roads.

Each year, members of the New Orleans chapter of the American Advertising Federation gather to recognize the outstanding ad campaigns and contributions by agencies and individuals.

About the American Advertising Federation (AAF)

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the “Unifying Voice for Advertising.” The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country.

For more information, visit the AAF’s Web site at www.aaf.org.

About Berning Marketing, L.L.C.

Founded in 1975, Robert Berning Productions, Inc. has evolved into Berning Marketing, LLC, a full-service marketing, advertising, public relations and production company with a professional staff of 20 employees.

Based in Metairie, La., Berning has produced award-winning films and advertising campaigns for local, regional, national and international corporations. The company’s clients represent diverse industries such as retail, government, financial, energy, hospitality, medical and defense.