Advertising Club of New Orleans Recognizes Robert Berning, Lauren Alsop during ADDY Award Ceremony

(METAIRIE, La.) – Robert Berning, president and founder of Berning Marketing LLC, was recently recognized as the silver medal recipient for his lifetime contributions to the New Orleans advertising community. This honor is given to only one member of the advertising community each year.

Established in 1959, the American Advertising Federation’s Silver Medal Award Program recognizes men and women who have made significant strides in advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.

“Robert Berning embodies all the characteristics of the Silver Medal Awards recipient,” says Eddie Brown, Berning Marketing public relations director.

“Robert provides an excellent example for his staff through his daily management-style with client relations at the forefront of all he does. He’s maintained a lasting reputation in the industry by delivering and executing high-quality work and no matter the task, mandates the same level of performance from everyone within our company. Working with someone with this type of knowledge and experience is invaluable.”

Lauren Alsop, the company’s creative director, was also recognized with the award for creative director of the year. Alsop has served as the creative director at Berning Marketing since joining the company in 2008. In her role, she is responsible for developing creative campaigns that align with client’s overall goals.

“Lauren takes a project and looks at all the potential ways to execute the concept and not just the standard or traditional avenues that people would normally take. She is bold and forward thinking,” says Kristin Bond, director of new business development.

Berning Marketing created a useful poster which showcases many of our city’s fine restaurants

A study (unofficial) completed by the Berning Marketing staff (rockstars) found that it takes an average group of three friends nearly 18 minutes to decide which New Orleans restaurant would be the best lunch or dinner spot. (Is it just us or does New Orleans have more restaurants than a person could ever hope to visit in one lifetime?)

As a goodwill gesture to our bar-hopping friends and budget-challenged college students (trust us – we’ve been there), our staff has come up with a poster to help hungry groups quickly find somewhere to eat by answering a few simple questions. See the larger version - Grubs Up!

Humbly submitted,

The Berning Marketing Krewe

Berning Marketing kicks-off 2010 with year-long celebration, community projects

(METAIRIE, La.) Berning Marketing LLC employees ushered in the new year by announcing a year-long celebration to commemorate Berning’s 35th anniversary in the TV/Film production and advertising business. President and founder of the full-serviced communications company located in Metairie, Robert Berning is well-known throughout the Gulf South region for producing high quality television commercials and marketing materials which have earned the company national and international recognition.

During 2010, which the company has proclaimed the Berning 35th Anniversary Year, a schedule of events have been planned to support the company’s ongoing Social Responsibility Program, which began in 2008. Some of the featured events include employee-led charity drives for homeless shelters and blood centers, and hosting “green” volunteer opportunities in which the local community may participate.

Berning Marketing has already kicked-off this year’s celebration by donating 35-hours of creative services to the 9th Ward Field of Dreams, a small community group’s effort to raise $1.85 million for a state-of-the art football field and track at G.W. Carver High School. The original football and track field were destroyed by Hurricanes Katrina and Rita. The athletic fields will be used by all public schools and community members free of charge.

“We’re very appreciative to have been able to work with a company that understood our needs and who went out of their way to help us out,” said Brian Bordainick, 24, Carver High School athletic director and founder of the 9th Ward project.

“There are many companies in the city who can create a Web site but Berning Marketing took our ideas and made it a reality. It was a transformation from just an information-based site, to more of a call-to-action, interactive site.” Our donors comment on how much they like the new site because it’s more engaging,” Bordainick said.

In the few short weeks since the site has been launched, Bordainick has seen a 35-percent increase in Web site traffic and an astounding 786-percent spike in donations made through the online site.

“For 35 years now, our company has helped corporations and community-based organizations across the South communicate their messages through various forms of media,” said Robert Berning.

“When we were approached with the opportunity to support the 9th Ward Field of Dreams initiative, we couldn’t turn the opportunity down. This is a true, community-based project and I’m sure it will undoubtedly play a part in not only shaping the future of Carver High School students but the rebuilding of the entire 9th Ward community nearly destroyed by Hurricanes Katrina and Rita.”

Eddie Brown, Berning Marketing Public Relations Director, said the advertising company is careful in avoiding “throwing money” at community causes and projects for the “feel good” factor, but rather seek opportunities where employees can offer their best assets – creativity.

“What many community-based organizations are experiencing in this economy are companies who occasionally toss small amounts of money merely to pacify that organization’s immediate need,” Brown said.

“Instead of simply donating money to the 9th Ward Field of Dreams project, we knew as marketers and advertisers trained in long-term thinking the core-group of fundraisers still needed an official presence, the ability to keep donors and the community aware of the organization’s success, and some type of interactive tool or Web site to further market the 9th Ward Field of Dreams.”

CityBusiness: St. Charles officials say video will draw businesses

According to a Jan. 28 report published in New Orleans CityBusiness, St. Charles officials believe that a new 11-minute video produced by Berning Marketing will encourage businesses to locate in the parish. To read the entire article, visit CityBusiness