(METAIRIE, La.) Berning Marketing LLC employees ushered in the new year by announcing a year-long celebration to commemorate Berning’s 35th anniversary in the TV/Film production and advertising business. President and founder of the full-serviced communications company located in Metairie, Robert Berning is well-known throughout the Gulf South region for producing high quality television commercials and marketing materials which have earned the company national and international recognition.
During 2010, which the company has proclaimed the Berning 35th Anniversary Year, a schedule of events have been planned to support the company’s ongoing Social Responsibility Program, which began in 2008. Some of the featured events include employee-led charity drives for homeless shelters and blood centers, and hosting “green” volunteer opportunities in which the local community may participate.
Berning Marketing has already kicked-off this year’s celebration by donating 35-hours of creative services to the 9th Ward Field of Dreams, a small community group’s effort to raise $1.85 million for a state-of-the art football field and track at G.W. Carver High School. The original football and track field were destroyed by Hurricanes Katrina and Rita. The athletic fields will be used by all public schools and community members free of charge.
“We’re very appreciative to have been able to work with a company that understood our needs and who went out of their way to help us out,” said Brian Bordainick, 24, Carver High School athletic director and founder of the 9th Ward project.
“There are many companies in the city who can create a Web site but Berning Marketing took our ideas and made it a reality. It was a transformation from just an information-based site, to more of a call-to-action, interactive site.” Our donors comment on how much they like the new site because it’s more engaging,” Bordainick said.
In the few short weeks since the site has been launched, Bordainick has seen a 35-percent increase in Web site traffic and an astounding 786-percent spike in donations made through the online site.
“For 35 years now, our company has helped corporations and community-based organizations across the South communicate their messages through various forms of media,” said Robert Berning.
“When we were approached with the opportunity to support the 9th Ward Field of Dreams initiative, we couldn’t turn the opportunity down. This is a true, community-based project and I’m sure it will undoubtedly play a part in not only shaping the future of Carver High School students but the rebuilding of the entire 9th Ward community nearly destroyed by Hurricanes Katrina and Rita.”
Eddie Brown, Berning Marketing Public Relations Director, said the advertising company is careful in avoiding “throwing money” at community causes and projects for the “feel good” factor, but rather seek opportunities where employees can offer their best assets – creativity.
“What many community-based organizations are experiencing in this economy are companies who occasionally toss small amounts of money merely to pacify that organization’s immediate need,” Brown said.
“Instead of simply donating money to the 9th Ward Field of Dreams project, we knew as marketers and advertisers trained in long-term thinking the core-group of fundraisers still needed an official presence, the ability to keep donors and the community aware of the organization’s success, and some type of interactive tool or Web site to further market the 9th Ward Field of Dreams.”