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November 2009
Robert Berning discusses advertising and candidates
Berning Marketing & Productions President, Robert Berning, addressed the role of advertising in political campaigns during a recent seminar held at the University of New Orleans.
The seminar, titled "How to Win Your Election," was hosted by Stephen Sabludowsky, publisher of Bayoubuzz.com and geared toward politicos and those who drive political campaigns.
During a session entitled, Advertising and the Candidate," Berning discussed with a group of more than 25 political junkies, pundits and vendors his belief in the power of the media - particularly broadcast television.
"I still believe the most dynamic media today is television," Berning said. "However, our company has had to pay more attention to the Internet. I think those seeking public offices in the future will soon find that a traditional campaign won't be the most effective way to win an election."
Other presenters and topics included Greg Buisson, "The Broadcast Market"; Ron Faucheux, "Framing the Message"; and Greg Rigamer, "The Number and Politics."
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