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February 12, 2009
Spend time wisely, use slow economy to secure human investment
News reports about the current economic downturn will continue to be the order of the day causing businesses and consumers alike to tighten spending.
As employers stress about making payroll and finding new streams of income needed to keep their companies afloat, key decision makers should use the slow economy as an opportunity to ensure their human capital.
Companies that have had to trim their hours of operation or workforce should take extra steps to assure those remaining essential employees (to the greatest extent possible) that their jobs are safe. Whether an organization has or has not felt the pinch of the economy, decision makers should take time to shore up the company’s internal communications strategy. Once the economy has regained momentum, successful business leaders will be individuals who have managed to keep company operations running smoothly by reassuring employees and shareholders.
Internal communications, a vital business function, should be approached strategically and carefully implemented. Following are general characteristics of an effective internal communications strategy: Objectives are clearly defined.
Company leaders identify key or specific messages to employees. Employers can communicate updated missions, visions, goals or new financial directions which may include cost-saving measures. Avenues or message vehicles are identified then utilized.
It is common for organizations to use an intranet site (internal Web site), conference calls, internal newsletters, printed material, informative e-mail blasts, or message boards in reaching out to employees. However, design, message and tone should be carefully planned for consistency and appropriateness. A true communication model is used and measured.
Messages should be delivered in a clear, concise manner. Employees or “recipients” should have an opportunity to provide feedback, opinions, and ideas, which indicates to management whether the message has been understood or embraced. Most importantly, true communication is always two-way. If employees still have basic questions, doubts or concerns about information in which they received, it is a sign for management to alter the message. Messages are delivered ethically.
Once it has been launched, an internal communication strategy can position a company as genuine, proactive and responsible. Information must be developed and delivered with a sense of openness and integrity – even if the message is bad news.
The consequences of poor internal communications can result in unfavorable blog and media coverage or poor cooperation from the communities in which your company conducts its business. -EB
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