Battle Of The Brands

Battle Of The Brands

Looking Closely at Super Bowl Commercials

You’re about to watch a youtube video and there it is: the dreaded ad. You groan and can’t wait to see the skip ad button appear. The TV shows you love to stream on Hulu are casually interrupted with commercials as well. As far as we have come with technology and the world of streaming we still have one universal dislike: and that is being interrupted with advertisements.

However, there’s one event every year that the commercials are celebrated and anticipated: The Super Bowl. With Football season just starting up, we are making our way towards Feb. 4th, 2018 when we will watch the main event, but some people are just as excited about the commercials as they are the football game.

A recently released study from the Burson-Marsteller Fan Experience concluded that fifty-three percent of Americans say they’d be disappointed if the Super Bowl went commercial free-and that number is up 5 percent from last year

Most ads that Americans encounter these days are usually not fun, but Super Bowl ads are: but it comes at a price. These days, the average price of a 30-second spot during the Super Bowl broadcast comes to $5 million. The “Battle of the Brands” really started gaining traction after Apple aired its legendary Macintosh commercial in 1984 and created an epic standard of Super Bowl advertisements.

The main difference between regular ads and Super Bowl ads is that during regular airtime, the ads must be loud, aggressive and full of brand references. This is because the viewers are not ready to engage with the advertisement like they do during the Superbowl. Many Super Bowl ads rely on a twist, shock factor, or a heartfelt narrative. This storytelling approach to advertisement combined with being a feature in the most televised event in America makes Super Bowl commercials heavily anticipated, loveable, and even rewatchable years afterward.

At Berning Marketing, we know how to create engaging and compelling campaigns for our clients. If you are in search of a solution to elevate your brand, we have a team of experts that are prepared and excited to help you through video production! If you do an online search for “video production near me,” you will see the proof of how skilled we are! We are hard to ignore in the world of video production, producing powerful and memorable campaigns like Ronnie Lamarque’s “Most Ordinary Man” campaign, enchanting casino campaigns and more! If you are looking for a video production team that will help you produce marketing campaigns that will be as popular as Super Bowl Ads, come to Berning Productions!

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