NEWS

THE LATEST FROM BM&P

Say goodbye to 2017 and hello to 2018! The evolution of video marketing isn’t slowing down, and the world is in for more captivating video content this year. 2017 was a year of virtual reality and live streaming, and now marketers are going immersive. Consumers...

The target generation for most commercials and marketing campaigns are for Millennials: the age group born between 1980 and 2000. This is because there are currently 80 million Millennials in the U.S making up one-fourth of the total population. This age group has an annual...

Looking Closely at Super Bowl Commercials You’re about to watch a youtube video and there it is: the dreaded ad. You groan and can’t wait to see the skip ad button appear. The TV shows you love to stream on Hulu are casually interrupted with commercials...