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A spectacular production can be completely ruined with poor sound. Understanding the importance of quality sound in movies, games, songs, and commercials is a crucial part of understanding what it means to be successful and memorable. Films are produced using three types of sounds: human...

Super Bowl ads were a little different this year. Most of the advertisers in Super Bowl LII veered away from the politically-minded or socially-conscious commercials in recent years. This past year has left audiences polarized and weary of considering new controversies and issues. Now, people...

Technology is always changing, but recently it’s at such a rapid rate it’s hard to keep up with. With the changing technology comes constantly changing filmmaking trends. Even though some techniques have been around for many years, each decade has its own filmmaking practices. With...

Say goodbye to 2017 and hello to 2018! The evolution of video marketing isn’t slowing down, and the world is in for more captivating video content this year. 2017 was a year of virtual reality and live streaming, and now marketers are going immersive. Consumers...