The Sound of Music

The Sound of Music

A spectacular production can be completely ruined with poor sound. Understanding the importance of quality sound in movies, games, songs, and commercials is a crucial part of understanding what it means to be successful and memorable. Films are produced using three types of sounds: human voices, music, and sound effects. These three types of sounds are crucial for a film to feel realistic for the audience.

Sound and dialogue should sync with the actions in a film without delay and should sound the way they look. If a sound doesn’t match up with what is on the screen, it is unbelievable. One way to achieve credibility is to use original sound clips rather than relying on sound libraries. Another way is by incorporating asynchronous sound effects in the form of background sounds.

However, in film, sound can be even more crucial to its success. Since the 1930s, music has been a core part of advertising. Using jingles and specially composed songs in their earliest adverts, companies such as P&G were able to link their brand with tunes and create commercials that are still enjoyed today.

In the 1970s, the cost of original music copyright dropped considerably, and the type of music utilized in commercials started to change. Many brands are continuing to invest in working with popular artists now, and some artist music focused adverts that have caught our eye over the year. A well-fitted song in an advert can work wonders for a brand’s success. Here is what good sound can do:

  • Increase attention
  • Stimulate positive moods
  • Create positive associations between the brand and the song
  • Enhance key brand messages
  • Influence intention and likelihood to practice
  • Increase sales

Berning Marketing and Productions is a Louisiana production company that does it all. As a full-service production company, you can count on us to take care of not only the filming but the sound as well. No matter what type of music you are looking for to accompany your ideas, we have the resources to it all.  If you are looking for a team of experts that will produce award-winning advertising campaigns for you, Berning Marketing is ready and willing!

1Comment
  • Krista Maillet
    Posted at 16:13h, 26 March Reply

    Absolutely true! I always find myself humming commercial jingles I hear on the radio or TV.

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